We know what you’re probably thinking. Content SEO vs. Technical SEO–what’s the difference? They both have to do with making the content on your website the best it can be. This is true, but you can’t go wrong with going into the differences so you know what you’re doing and getting the most out of both.
There’s quite a lot of overlap between the two, but they have specific differences in use and function. The aim of both is, as we stated at the beginning, to make your website’s content the best it can be.
We’re going to discuss the differences in this article so you can use the two concepts to their fullest capacity.
What is Content SEO?
Content SEO optimizes webpages by improving the relevance of the content to a searched keyword or phrase. Relevant content that is optimized with keywords appears higher in Google organically. It makes it easier for users to find.
This practice involves incorporating keywords and phrases into headlines, copy, meta tags, and page titles to create effective content marketing. It also involves structuring the website in a way that is easier for natural search engines to crawl and index.
What is Technical SEO?
Technical SEO is concerned with the technical aspects of a website and how it is indexed by search engines. This involves optimizing the technical elements of the backend of a website, such as the HTML code, using various strategies, and adding additional elements such as structured data, canonical tags, and rich snippets. By improving the website’s technical aspects, it is easier for Googlebot to crawl and index pages.
What are the Key Differences?
Content SEO focuses on making sure that the words and phrases used in text on a website are relevant and optimized to help search engines understand a page’s content. This involves optimizing page titles, headings, content, images, and meta descriptions for specific keywords. This means ensuring that those keywords are used in the right place, in the right density, with the right context.
Technical SEO, however, looks at a website’s structure, design, and development. Optimization of HTML source codes and website speed, mobile responsiveness, and indexable content are the essential components. This involves ensuring that a website and its pages are organized in an optimized manner and have clear paths for crawlers to access, decipher, and index content.
How Do They Work Together?
These types of SEO are two essential pieces of websites that work together to help optimize a website’s ranking in the search engine results pages. When they are combined, they help boost the overall visibility and performance of a website.
Use the right keywords and phrases to help structure and organize your content. This enables search engine crawlers to more easily find your website when customers search for a related topic. For example, when you need SEO for school marketing, you can check this homepage for available SEO services.
Understand the Difference Between Content SEO vs. Technical SEO
They are two important pieces to have the benefits of SEO. It’s important to understand the difference between content SEO vs. technical SEO. Using both will help you improve your website rankings and visibility.
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