If you currently own or operate a business in real estate, then you may have heard the term SEO thrown around a lot. SEO is one of the most critical areas of digital marketing for any business to invest in.
If you haven’t quite learned the ins and outs of SEO, it can be easy to feel overwhelmed. When you don’t fully understand what you’re buying, you may find yourself with a bad service package.
But before you do, it’s important to consider what exactly you’re hiring an SEO company to do. Here are the 8 questions you should ask before hiring a real estate SEO agency.
1. How Much Experience Do You Have?
A real estate SEO agency with experience in the sector can often provide much better value than one without any. Before engaging any SEO agency, it is important to ask the agency how much experience there is in real estate marketing. Ask to have a portfolio of previous projects provided and review the results.
This can help you know that the real estate SEO agency is knowledgeable and capable of providing effective SEO solutions. It is also important to ask for details of the clients that the agency has worked with to be provided. Knowing that the agency has provided successful SEO services for other similar businesses is key to making an informed decision.
2. What Is Your SEO Approach?
A real estate SEO agency’s approach to SEO is a key differentiator between agencies. A good SEO agency should approach SEO holistically, looking at all aspects of the website to determine how to improve rank and visibility in search engine results. Questions to ask an SEO agency to evaluate their approach include: What areas of SEO do you focus on?
How do you apply keywords and other optimization techniques? Do you write content for clients or provide guidance? What metrics do you use to track success? How familiar are you with the target market and changes in search engine algorithms?
Finding an agency with up-to-date knowledge and experience can make a difference in the results of an SEO campaign. Asking the right questions can help you determine which agency would be best.
3. How Will You Adapt a Strategy to Our Business/Field?
The success of a real estate SEO agency depends on their ability to adapt their strategy to the business needs of the company they are working with. When considering hiring an SEO agency, it is important to ask the agency what steps they will take to customize a strategy to meet the needs of your business. Be sure to ask how long it will take, what type of research they will do to gain an understanding of your organization, and what services they will provide to develop an effective real estate SEO strategy.
4. How Long Will It Take To See Results?
A good agency should be able to provide you with a realistic timeline of when you can expect to see positive changes in SERP rankings and organic search traffic. Be sure to inquire if the agency sets any specific milestones to achieve throughout the process, such as website optimizations, content marketing, link building, and other tactics.
Additionally, ask the agency to provide you with past case studies of how long it took their clients to achieve the desired ranking results. This will give you an idea of the timeline to expect and confirm that the agency has the capabilities to deliver results.
5. What Is Your Mobile Approach?
Mobile users count for more than half of all online searches, so your tactical strategy must cater to both desktop and mobile users. Ask the agency how they prioritize mobile optimization and what tools they use, such as responsive web design, media queries, or mobile application development.
Ask for an understanding of their mobile analytics and tracking technologies, and see if they can show how mobile optimization affects the website’s reach and performance. Find out what responsive design features they use, such as touch gestures, plugins, and geolocation-based services.
6. How Do You Define Success?
Different agencies may have different goals and metrics to measure success, some of which may be more in line with yours than others. A good agency should be able to define success as a specific return on investment from the increase in leads, inquiries, website traffic, and visibility.
The agency should also be able to provide concrete metrics, such as a percentage increase in leads or a list of keywords that they can help you rank for. A good SEO agency should know how to define success, track progress against that goal, and adjust as necessary.
7. Will You Give a Free SEO Audit?
An SEO audit is an analysis of your website to identify and diagnose areas of improvement to improve traffic and visibility on search engines. The audit should identify keywords that you should target, errors or flaws in your content or website, and suggestions for improvement.
It should also include recommendations for optimizing your website for search engine optimization. Knowing the weaknesses of your website and how to correct them is essential for achieving success with SEO.
8. How Does Your Pricing Work?
Inquire about their fees for services such as keyword research, content creation, link building, and reporting. Other fees to inquire about could include optimization tasks such as optimizing images, utilizing microdata, and designing custom title tags. Ask about any extra recurring fees, such as maintenance packages and tools that may be required.
Knowing these details ahead of time will help you accurately assess the cost of services and budget accordingly. It’s best to ensure that real estate SEO agency costs are transparent so there are no surprises once the project begins.
Learning the Top 8 Questions to Ask Before Hiring a Real Estate SEO Agency
Overall, the right questions will help you find a Real Estate SEO Agency that understands your needs, goals and budget. With the help of the given advice, you can better come to a decision that is right for you. Do your research, and soon you’ll have the ideal Real Estate SEO Agency for you – to get started!
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